Donald Trump enraptured millions of Americans when he broke onto the political scene in 2016 with one of the most memorable campaign slogans in the country’s history:
“Make America Great Again”
Like other effective slogans – Just Do It, Think Different, Obey Your Thirst – it is succinct and inspires action.
Do, Think, Obey, Make.
Do you remember Hilary Clinton’s slogan?
Probably not, since it was the rhetorical equivalent of a wet noodle. The official slogan of the Clinton campaign was:
The phrase is inherently flawed because it’s a vague notion passively expressed. It’s more sentiment than slogan – something that you might find crocheted onto a pillow on Etsy rather than embroidered onto a hat. Which brings me back to MAGA.
If Hilary’s campaign brainstormed 85 different slogans where sometimes the only difference between concepts was a single word…
Together we’re strong
Progress for people
Progress for all
…I think it’s safe to assume that Trump’s campaign took a similarly intentional approach to crafting their own slogan. Which means that at some point in their process, they must have considered the option of:
“Make America Great”
In my opinion, this is a perfectly fine slogan! In these cases, shorter is usually better. Three words better than four.
So why include ”Again”?
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